Yesterday, PUMA announced a new initiative to raise awareness and money to fight breast cancer. The program is call PUMA’s Project Pink. In conjunction with their partnership with Women’s Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. The brand has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in October. Profits from the sale of PUMA’s Project Pink gear will be donated to a nonprofit committed to breast cancer awareness or research; the beneficiary will be named as the result of a national online voting campaign.
Locally,the Washington Freedom will wear the Project Pink kit when they play Sky Blue FC at the Soccerplex on August 28.